| | "We are building the smartest,
most user relevant online social community
for the maintenance of your vehicle." | |
CarbonBlack is an independent online directories and custom quoting marketplace for automotive services:
CarbonBlack brings over 20 years in search engine advertising and direct marketing and over 60 years in the automotive industry on the technical and manufacturing side. Preparation for launch included 18 months of market research around the changing profiles of the highest value tyre buyers and resellers.
We are not aligned with any automotive manufacturer, dealer or wholesaler.
CarbonBlack is Australia’s leading independent online pre-shopping and sales lead website for new passenger and 4WD tyres. CarbonBlack provides sales leads via the telephone, Voice Over Internet Protocol (VOIP), online quoting, as well as email and search engine marketing. Established in Sydney in 2007, CarbonBlack operates in the ACT, NSW, VIC and QLD.
CarbonBlack is currently extending its services to include parts and handbook servicing with information on over 900,000 spare parts on over 7,800 vehicles. It sources and facilitates sales leads for auto dealers and service centres and will now provide the same services to automotive aftermarket parts suppliers. The company continues to build its consumer reach through relationships with major retail online destinations and leading edge marketing programs.
CarbonBlack has recently expanded its capability in email marketing to over 600,000 profiled Australian consumers.
Benefits to consumers
CarbonBlack provides the tyre buyer with a one-stop shop to research tyres and resellers and select the best product offer from the resellers in their area.
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Independent information
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Custom quotes for your specific needs
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Dealer and product reviews
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Tyre safety, education and general advocacy
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Advice from the top experts in the industry
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Choice of resellers
- Largest selection of tyre brands and models in Australia
Benefits to advertisers
CarbonBlack is a success-based online marketing tool that brings you qualified leads through our automotive services directories and requests for online custom quotes.
We bring innovative search engine capabilities to bring you leads based on your budget. We are industry based, and can therefore keep ahead of general directory advertising.
CarbonBlack offers automotive advertisers an alternative cost effective channel of advertising that has measurable effectiveness.
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Low cost customer reach
- Choice of low-cost daily fee or fee-per-lead
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Knowledge of customer needs, requirements and profiles
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Live reporting
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Direct marketing platform - consumers can be targeted for relevant promotions, advertising and research based on their profiles
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Sales channel for your equipment, your inventory or even your business
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Marketing power for smaller players
Benefits to manufacturers and suppliers
- Market intelligence!
- Channel to drive dealer incentive program
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Ability to influence consumer purchasing decisions (eg. OE pull-through)
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Powerful ability to target consumers based on the car they drive
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Ability to provide resellers with updated product information and marketing collateral
CarbonBlack TyreXchange was established in 2005 and is owned and operated by Permission2market Pty Ltd (ABN 22 114 760 664).
Read about our Tyre Experts
Advertise on CarbonBlack or see our pricing here
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